Archana Devarasetty

Experienced Product/Service/UI/UX Designer with 18 years of expertise in delivering user-centered digital solutions across web, mobile, and enterprise platforms. Specializes in accessibility design and ensuring compliance with WCAG, Section 508 compliance for US, and Canadian government standards. Proven success in collaborating with cross-functional teams, Led several initiatives for Public Sector, Supply Chain Management, Procurement, Ecommerce and Banking to optimize user experiences and enhance accessibility for diverse user groups, including citizens with disabilities, seniors, and remote communities. Strong background in service strategy design, digital transformation, and UX improvement, focusing on human-centred design, agile methodologies, and process optimization. Adept at leading teams, managing stakeholders, and using design thinking, journey mapping, and change management to deliver innovative, user-centered solutions that drive business growth and improve service delivery.

Design Skills: UX, UI, User Research, User Testing, Design system, Sketching, Journey Mapping, Prototype, Graphic Design, Animation, Storyboarding, Branding, Accessibility, eLearning.

Tools: Figma, Sketch, InVision, Adobe XD, Zeplin, Miro, Mural, Jira, Confluence, Adobe Analytics, Photoshop, Illustrator, Articulate Storyline, InDesign, MS Office, Lectora, Adobe Captivate, Camtasia.